Buklod Sining, the oldest and very active student art-organization of the University of the East, is now an official member of the Philippine Association of National Advertisers and Federation of Advertising Organizations (PANA-FAO).
PANA helps in establishing organizations’ connection in the advertising arena through the PANA Foundation. The latter give opportunities to students in advertising-related fields to work in partnership with PANA, to prepare them for the real world of advertising through education-enhancing, on-the-job training and employment opportunities. The Federation of Advertising Organizations or FAO, meanwhile, is a coalition of students of advertising and allied courses from various colleges and universities in the Philippines.
Now celebrating its 25th anniversary, Buklod Sining, which is comprised mainly of students of the UE College of Fine Arts, Architecture and Design (CFAD), has had a tradition of creating outstanding projects or achievements related to culture and arts for over two decades. This school year, Buklod Sining sealed its connection to the advertising world as the first recognized student organization of UE to be part of PANA-FAO’s elite membership.
Buklod Sining President Aviegail Landicho (see photo, 4th from left), a third-year Advertising Arts student of the UE CFAD, received this good news last February 1, 2015, from PANA-FAO Executive Vice President for External Kathlynn Gan of The AdCreate Society, a student organization of De La Salle University (DLSU). Prior to this announcement, PANA-FAO had conducted a short briefing with South Cluster Head Lemuel Maigue (see photo, 2nd from left) with Buklod Sining members last November 27, 2014, at Multipurpose Hall 3 in the Dr. Lucio C. Tan Building.
The vision of PANA-FAO is to develop dynamic, innovative and well-rounded leaders and professionals in the advertising industry who will be the movers and shakers in Philippine society through proper training and exposure. FAO’s founding schools/student organizations are Ateneo de Manila University’s ACTM and COSA; DLSU’s The AdCreate Society and Moo Media; University of the Philippines’ AdCore, AdCom and AdHere; and the University of Santo Tomas’ Touch Point. Other member organizations are FEU’s LOADS, iAcademy’s JMA and University of Asia and the Pacific’s Communitas.
PANA-FAO members benefit through the PANA Foundation in assisting the students in looking for speakers for various advertising or integrated communications topics during student congresses, symposia, seminars and advertising-related events. The PANA Foundation assists students in fulfilling school requirements for on-the-job-training by linking them with PANA-member companies or other AdBoard-accredited associations and also acts as liaison between FAO and other AdBoard-member associations such as 4As, IMMAP, etc. for school-related activities.
The notion of networking and integration with other student advertising organizations on the national platform is an apparent objective of Buklod Sining, since its student-members are mostly advertising majors―aiming to work in the challenging world of visual communication.
The photo here shows (from left) Creselle E. Rosario (UE BFA-Advertising Arts senior), Lemuel Maigue (4th-year UST BFA Advertising Arts senior), UE CFAD Professor Ronwell Jason L. Bacani, Aviegail H. Landicho (UE BFA-Advertising Arts junior) and
Ar. Jan Michael H. de Olazo, a UE CFAD faculty member.
Congratulations, Buklod Sining Warriors of the UE CFAD!